Blog
Career Focus: Marketing
19th June 2017
Are you a creative person? Are you great with stats, analysis and numbers? Then a career in marketing may be for you!
With the digital age has come an abundance of new ways to trade people’s attention. Finding out where your customers are, what is the best channel to get your product in front of them and then delivering that message is an basic overview of modern marketing.
Within this department sits a whole host of different roles, we’ve picked out the main ones that might form your career in marketing:
Brand Executive/Manager
This role can be found in larger marketing departments, primarily those with multiple brands within a wider company. Taking responsibility for the brand itself and communicating the message properly, this role is suited to those interested in customers and their psychological habits.
Public Relations Executive/Manager
Public Relations (or PR) is primarily focused on ensuring the company’s reputation and message are conveyed correctly to the public. There are two types of PR that you will be dealing with; proactive and reactive. Proactive will require actively pushing press releases and content to media and the public. Reactive PR will involve responding to any press enquiries related to the company that you receive. If you love writing and communication, then a role in PR may be your entry into marketing.
Campaign Manager/Executive
Planning, numbers and strategy are at the heart of a Campaign Manager’s day. Your main goal will be to plan, execute and report multi-channel marketing campaigns, and then adjust them based on the results. If you are numbers driven, organized and are interested in strategy, this would be a great way to get into the marketing department in a large company!
(Digital) Marketing Executive
Since the Internet took over, every marketing employee has some digital marketing in their role. Marketing executive’s will often be one-man departments. They will handle all of the marketing roles above, so having a holistic knowledge of marketing is essential. Like autonomy and being held accountable for your results? This is the ideal role.
Marketing and Communications Manager
Taking many different names, the person in charge of the marketing and communications department is responsible for the direction and strategy of the whole team. By developing the company’s marketing plan and aligning it with the corporate objectives, the manager is held accountable for the results of the whole department. It is key that they have experience in the whole marketing roles to enable them to direct each sub-department correctly.
There are a whole range of other marketing roles and variations that we haven’t spoken about here, but hopefully this gives you a real overview. If you think a career in marketing is something for you, then get in touch and we’ll help you achieve your goal!
