How Employers Use Social Media

If you are looking for a new role it is great to get behind how employers use social media. Employers use social media consistently throughout the process from candidate attraction to decision making so it is great to really understand how you as a job seeker can find a new role or become more employable using social media.

Company Culture

Employers will often use social media to promote and market their brand. They will often show their culture and what it is like to work for their brand. This can be through multiple platforms such as LinkedIn, YouTube, Facebook or Twitter. Things posted may include company events, celebrating success or even just promoting benefits of working for them or in the industry. You can use this to your advantage when applying for a role within their business, especially when you are at interview stage. Finding out these things will show you are interested in the company culture and that you want to work for the company as a whole.

Advertising Roles

Social media has become more employer friendly over recent years, with the introduction of Facebook jobs, LinkedIn Jobs and the general easy to use platforms such as Twitter. There is a goldmine of jobs on social media and applying this way could give you a competitive edge over other candidates. With this in mind if you are interested in working for a particular company it may be worth following their social media and looking out for new roles posted online.

Researching Candidates

A hiring manager may look at your social media accounts as part of the shortlisting process if you have applied for a role in their company. This is something you must keep in mind when it comes to applying for new roles. Take a look at this blog to find out what you can do to keep your social media employer friendly and keep you in line for a new job.